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Earth Is The Ark is a message.
At the root of the message is Rastafari.
"Our Lord Jesus Christ says: What has a man profited if he shall gain the whole world and lose his own soul? Why did the effort of those who tried to build the Tower of Babel come to nothing? Was it not because they tried to live apart from their Creator, and because, vaunting themselves in their wisdom, they tried to build a tower whose top was to reach unto heaven and thus make a name for themselves? It is Our conviction that all the activities of the children of men which are not guided by the Spirit and counsel of God will bear no lasting fruit, they will not be acceptable in the sight of the Lord and will therefore come to nought as the Tower of Babel came to nought."
- Address to the World Evangelical Congress in Berlin (1966) by Haile Selassie (H.I.M.)